Course
digicode: BILDER
Images for Print, Web, and Social Media – Creation and Editing (Beginners)
Course facts
Download as PDF- Improving images in a targeted manner (cropping, color, contrast, sharpness) and correcting common errors
- Cropping and retouching subjects (for products, people, and scenes)
- Exporting visuals for print, web, and social media (format, quality, file size, variations)
- Learning how to maintain a consistent visual language/brand aesthetic through templates and reuse
- Learning to efficiently prepare images for various channels using a practical workflow
- Basics of image editing: Resolution, color spaces (RGB/CMYK), file formats, quality vs. file size, color management
- Image optimization in practice: Cropping & alignment, color adjustments and contrast, sharpening images
- Cropping & Retouching: Selection methods, masks, basic retouching, removing distracting elements, image compositions (collage)
- Text/Branding in Images: Basic typography rules, readability, hierarchy, font variations for different channels
- Export & Variations: Print/web/social media exports, size templates, naming conventions, versioning
- Tool implementation (examples): Workflows in Affinity Photo; transferring to other tools and Canva
- Project work: You’ll work on image projects using practical examples (e.g., social media visuals, website images, or campaign visuals). The trainers will support you during implementation, provide feedback, and help you establish an efficient workflow
The course is informative, illustrative, and hands-on. Short theory sessions and demonstrations alternate with practical exercises.
On the first day, we provide a step-by-step introduction to the concepts of image editing and use examples to show how professional images are created. You’ll apply what you’ve learned in short exercises, with examples serving as inspiration.
On the second day, the focus is on project implementation. In a workshop setting, you’ll create specific layouts and designs under guidance. This blend of inspiration, instruction, and guided implementation has proven effective in similar courses.
This course is aimed at all-rounders in small and medium-sized enterprises (SMEs), marketing managers, and administrative staff who manage social media channels and websites in addition to their primary responsibilities. If you need to create visual content for your company on your own or adapt existing images, this is the right course for you.
The course is also suitable for career changers in marketing, content managers, and self-employed professionals who want to expand their visual skills.
If you also want to design flyers and brochures, the next step is the course «Layout & Design – Creating Professional Flyers and Brochures (Beginners)» which is an ideal complement to Canva.
Good computer skills (Windows or Mac) are required. No prior experience with Affinity is necessary.
For the hands-on portion of the course, you can bring your own laptop or we can provide one for you. Prior experience with social media marketing is a plus, but not required.
Please create a free Canva account before the course and download Affinity by Canva onto your device.
Our courses are usually held on Windows devices. Upon request, we are happy to provide an Apple computer in Zurich, Bern, and Basel – please let us know in advance. Of course, you can also bring your own laptop.
If you are participating virtually, we recommend using a second monitor so you can follow along with the exercises more easily. Course materials will be provided during the course.