Course
digicode: ADOBEX
Social Media Content with Adobe Express
Course facts
Download as PDF- Getting to know the wide range of features in Adobe Express and assessing which of them really matter in your day-to-day work
- Creating social media content for Instagram, LinkedIn, TikTok, Facebook and more – quickly and in line with your own brand
- Setting up your own brand in Adobe Express
- Building reusable templates
- Using AI features in a targeted way, knowing their limits and what to consider when labelling AI content
- Scheduling posts for multiple channels and languages, publishing directly from Adobe Express
1 What is Adobe Express and what can I do with it?
- Use cases and key features for social media marketing
- Differences from other Adobe products: when to use Adobe Express, when Photoshop or InDesign
- Browser, desktop and mobile app
- Licensing: free, Premium, and what is already included in a Creative Cloud subscription
2 Quick actions: handy helpers for everyday marketing
- Removing backgrounds
- Generating QR codes
- Creating collages
- Resizing videos and images to the right formats
- Animating characters with voice
- Automatically generating video captions
- Merging and converting documents
3 Branding: setting up your brand in Adobe Express
- Choosing colours and fonts
- Providing logos and design assets
- Having a brand kit generated from your own assets
- What the Premium plan covers and when you need Adobe Express for Teams
4 AI in everyday design: what really works today
- Generating images from prompts and expanding existing images, directly in the layout
- Removing objects, replacing backgrounds, adapting formats automatically
- Translating posts: German, French and Italian from a single template
- Limits in a brand context and labelling of AI content
- What has been added since the last course and is proving useful in everyday work
5 Hands-on projects: content using your own material
- Posts, reels, stories, banners and videos
- Working with text, images, music and animations
- Importing, editing and creating your own templates
- One story, three languages, all formats: a workflow from start to finish
6 Managing projects, files and libraries
- Creating and organising projects
- Using libraries from Adobe Creative Cloud
- Integration with Photoshop, InDesign and Illustrator
- Sharing and collaborating as a team
7 Exporting and publishing content
- Different content formats for social media posts
- Publishing directly to social media channels
- The Content Scheduler: a week of content in one go
An informative, example-based and practice-oriented course with plenty of opportunities to follow along and try things yourself. If you bring your own material – a logo, a few photos and a short video – you'll go home with ready-made templates for your own channels.
Adobe Express is constantly evolving. Before each course, your trainer checks what's new and shows you which of it really matters in your day-to-day work. The content above describes the framework, not the state of any single software version.
You have no design or Adobe experience but still want to create engaging visual content for your social media posts and campaigns.
You work in marketing or social media, or you are otherwise involved in your organisation's social media campaigns.
Experience with Adobe Creative Cloud products is an advantage but not essential.
You have either attended one of the following courses or have equivalent knowledge:
For the best learning experience, we recommend that you work on your own laptop with your own Adobe Creative Cloud licence. This way, you can practise directly in your familiar working environment and use your own files.
Don't have your own device or an Adobe licence?
No problem! We'll provide both free of charge for the duration of the course.
Our courses can be attended on both Windows and Apple devices. At our locations in Zurich, Bern and Basel, we are happy to provide an Apple computer on request. Please let us know in advance by e-mail to info@digicomp.ch. If you are attending virtually, we recommend an additional monitor so that you can comfortably follow the lessons while working on the practical exercises at the same time. The Adobe Creative Cloud software is available to you via remote access during course hours if required.