Video marketing has become an increasingly important part of the marketing mix, and the trend is clearly upwards. The amount of video on the web is growing exponentially every day.
Well-made videos stand out from the crowd and achieve much higher click-through rates. An often underestimated but extremely important component is the professional editing of a video. However, many videos are edited «off the cuff» or simply «cut away». This course shows you how to edit your videos effectively and professionally using Adobe Premiere Pro CC and Media Encoder.
2 interactive course days
Self-study
The short video produced will be optimised and made available to the other participants and trainers via the Digicomp app. Approximately 4 hours should be allowed for self-study.
1:1 Creative Check-in with individual project consultation (2h)
Each participant will receive 2 hours of individual support two weeks after the course. In this module, each participant's own post-course project is analysed and tips and tricks are given on how to improve the result. The two-hour online coaching can be arranged directly with the trainer or by contacting us at info@digicomp.ch or 044 447 21 21.
The course is designed to be interactive to ensure effective knowledge transfer and practical application. In addition to the theoretical concepts, numerous practical exercises will be carried out, giving participants the opportunity to directly apply what they have learnt.
This course is aimed at marketing professionals, content creators, communication specialists and newcomers to video production who want to develop professional video editing skills. It is aimed at anyone who wants to combine creative storytelling techniques with technical expertise and realise their video projects efficiently, effectively and in line with their target group.
For this course you need basic knowledge of Adobe Premiere Pro analogue to the following course:
For virtual participation, we recommend the use of an additional monitor (not just a laptop) so that you can fully follow and participate in the lesson.