Course
digicode: AINDIG
SEO & GEO with AI: One-Day Workshop
Course facts
Download as PDF- Understanding how SEO has changed over the years and where we stand today
- Gaining an overview of the possibilities of SEO, GEO, and AI Search
- Using AI for SEO and GEO tasks in a targeted manner
- Developing know-how for creating effective prompts for content optimization, declaration, and diversification
- Analyzing keyword ideas, topic clusters, and search intent efficiently
- Understanding how structured data can support content indexing
- Using AI to create structured data
- Understanding how llms.txt works and what its advantages and disadvantages are
- Using AI to create llms.txt
- Clarifying your own SEO and GEO questions regarding AI
In this interactive workshop, you'll learn how to take your website and advertising campaigns to the next level using artificial intelligence (AI).
Bring your own use cases, projects, and questions, and put what you've learned into practice right away.
1 SEO, GEO, and AI in Transition
- How is generative AI changing users’ search behavior?
- Differences between SEO (traditional search engine optimization) and GEO (optimization for generative AI systems)
- What’s really important? What are (just) buzzwords?
- Opportunities and Challenges for Businesses
2 AI Tools for SEO & GEO
- Overview of current AI tools
- Strengths, limitations, and typical use cases
- Selecting the right tools for different tasks
- Assessing your own current challenges
- Group discussion and discussion with the course instructor
3 Prompt Engineering for Traditional SEO
- Prompt techniques for traditional SEO tasks
- Best practices and common mistakes
- Keyword research/clustering and topic selection
- Optimizing content, titles, and descriptions
4 AI in Advanced SEO Practice
- Understanding structured data and applying it using AI
- Delivering content across different media (e.g., podcasts) using AI
5 AI for GEO
- Optimizing content for AI systems and generative search results
- Using structured data for GEO
- llms.txt
6 Your Own Use Cases
- Working on your own projects
- Individual questions
- Feedback and optimization from the course instructor
Component of the following courses
- AI and Effective Use of SEO and SEM in Digital Marketing
In the workshop, participants work on their own projects and use cases.
Through exchanges, discussions, and collaborative problem-solving, an interactive learning environment is created that specifically promotes the application of knowledge in practice.
The expert leading the course provides insights and explains key concepts to facilitate the transfer of know-how.
This workshop is aimed at individuals who have already gained some experience with SEO and would like to use AI specifically for their search engine and content processes.
The following groups will benefit in particular:
- SEO managers and online marketing professionals
- Content and website managers
- Employees in marketing and communications departments
- Agencies, freelancers, and consultants
- Self-employed individuals and entrepreneurs with their own websites
Specific knowledge of artificial intelligence is not required. Experience with SEO and digital marketing is an advantage.
Please bring your own laptop.
You can use it to save what you have been shown and learned directly to your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. In this case, please contact info@digicomp.ch after registering for the course.