Sheila Karvounaki Marti studied journalism and organizational communication and has specialized in online communication over the years. She is a community manager at Digicomp Academy AG and advises various SMEs on their online activities as a freelancer. She was Head of Communication & Community Management at SOMEXCLOUD GmbH and worked for 10 years as a research assistant at the ZHAW Zurich University of Applied Sciences in the areas of project management and organization as well as research.