Mike Wieland is the founder and managing director of SEMSEA Suchmaschinenmarketing AG. He studied marketing and has 17 years of experience in online marketing, particularly in search engine marketing (SEM). His core competencies in online marketing include strategic consulting, analysis, and implementation of Google AdWords campaigns, as well as training seminars. In addition to these specific SEM activities and his work as a lecturer at the university, he is the initiator and co-founder of the Search Focus Group at IAB Switzerland.