Marc Schwitter is a communications expert, marketing consultant, and the creator of the «MySTORY» program. He has over 30 years of experience in journalism, advertising, and corporate communications.
He helps marketing generalists communicate their offerings clearly, personally, and effectively. A key focus of his work is storytelling: How can services, values, and competencies be put into words in a way that builds trust and resonates with customers?
Through the «COPY CLINIC», he now shows SMEs how they can effectively use AI in marketing to develop copy more efficiently without losing their distinct voice and personality.
Marc has been working as a trainer for digicomp since 2013, imparting practical knowledge in the areas of communication and storytelling.