Eveline Birrer has been working as a freelance visual communication expert since 2011. In this role, she supports a number of renowned Swiss and international companies in the fields of film, photography, and design. She has also been teaching creative modules at various universities of applied sciences for over ten years, passing on her expertise to the next generation of mediamaticians. Since early 2024, she has also been working as a Creativity Copilot at CPLTS, where she advises companies on the efficient and ethical use of artificial intelligence in modern business processes and implements innovative advertising campaigns using these technologies.