Barbara Schwede is a German studies scholar and passionate communicator. With her social media agency Die Schwedin, she has been managing accounts for clients such as UBS, Ticinella, Republik, and various beauty brands since 2010. Whether as a consultant for moderation and crisis communication, as a lecturer, or as a community manager, Barbara is multifaceted and brings with her many years of experience in advertising, PR, event management, and life as a mother of three children.