Course
Business Model of the Future: Platform Economy («H33721»)
Use the potential of the platform economy: develop scalable platform business models and actively exploit network effects. Build a platform strategy for sustainable business success.
Duration
2 days
Price
1'800.–
Please note:
This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course information
This course is held in cooperation with Haufe Akademie. For the purpose of conducting the course, the participants' data will be transmitted there and processed there under their own responsibility. Please take note of the relevant Privacy notice.
Course facts
- Understanding the types of platform models that exist and the principles that have made them successful in the marketplace
- Understanding the impact of the different models on the business and its strategy
- Understanding how to develop your own unique platform business model to increase your competitiveness
- Understanding what needs to be in place for successful implementation in your own organisation
1 Basic Understanding of Platforms
- The disruptive power of platforms – why Nokia & Co. had to leave the field
- The platform revolution: platform vs pipeline business models
- The differences between marketplaces, matchmakers, networks, platforms and ecosystems
2 The 1x1 of the Platform Economy
- The main types of network effects in two-sided markets
- Scalability, economies of scale, positive and negative network effects
- Strategies to overcome the chicken and egg problem
- Selecting, testing and establishing monetisation strategies
- Openness and participation – the balancing act of turning «consumers» into «prosumers»
- Trust: how to build trust on the platform
3 How to Launch a Platform
- Think big, start small: How do you turn a classic business model into a platform vision?
- Master the start-up tools and identify the common threads: Understand and select platform toolkits, e.g. value proposition canvas, business model canvas, platform canvas, etc.
- Build an MVP – Minimum Viable Platform with board tools
4 Strategic Platform Considerations
- Customer touch points: Strategic differentiation and raw material for platform business models
- Technologies as enablers and data as a strategic resource - best practice examples
- Digression: «The winner takes it all» – the need for regulation of platforms
- Lean platform metrics – «If you can't measure it, you can't manage it» Measuring platform success and how KPIs differ from pipeline business models
Interactive training with a workshop character, alternating between impulse contributions and individual/group work, discussion and exchange at eye level
This workshop is aimed at directors, managers, business unit managers, entrepreneurs, employees and executives involved in strategy and business development.
There are no formal prerequisites for this course.
We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.