Design Thinking Basics («H33535»)

1 Introduction to Design Thinking

• Definition and delimitation
• 3 elements: team, space and process
• The principles and phases of the Design Thinking process
• Best practice

2 Practical Design Thinking project - method inputs and practical exercises in teams

• 1st phase: Research – empathy through explorative user interviews
• 2nd phase: Synthesis – filtering and analyzing to identify relevant problems and user needs
• 3rd phase: Ideation – creative techniques to generate many and unexpected solution proposals
• 4th phase: Prototyping – Rapid further development of solution approaches through prototyping techniques
• 5th phase: Testing – early testing of solution approaches to generate feedback

3 Design Thinking Practice

• In comparison with other methods
• Concepts for integration
• Reflection and discussion

Workshop with impulse and practical units in alternation, group work with field trips, discussion, exchange of experiences

This course is aimed at managers and directors as well as specialists and executives, especially from the areas of research and development, business development, innovation, strategic management, marketing and sales, and anyone who is interested in the method and wants to learn about it interactively.

There are no formal requirements for this course.

We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.