Recruiting with E-recruiting and Social Media («H32044»)

1 Successfully using new and old recruiting channels 

• The path to a recruiting strategy
• Overview of the most important recruiting channels for your company
• Successfully using online job boards and meta job search engines
• Changing recruiting tools and HR processes
• Dos and don'ts for practice

2 The career website/best practice 

• Avoid the black box effect
• Present yourself as an attractive employer
• Use landing pages as the basis for your social media recruiting
• Connection to Indeed, Google for Jobs and applicant management systems
• Data analytics for the success of the career website

3 The online job advertisement/impulses for everyday recruiting 

• The job advertisement as an efficient recruiting tool
• Structuring and formulating appealing structure and content
• Search engine optimization for your job advertisement
• Understanding and using the changes brought about by Google for Jobs, Indeed and other job boards

4 AI revolution in recruiting

• The power of artificial intelligence in recruiting using the example of ChatGPT
• Content creation through AI: generating optimized texts for career websites, job advertisements and social media postings
• Quick analysis of CVs: Direct recognition of qualified applicants
• Targeted active sourcing: Precise identification and approaching of talent using AI

5 Social media recruiting basics/best practice 

• Employer branding as the basis for your content strategy
• How do you present yourself on Facebook, Instagram, LinkedIn and TikTok?
• From push to pull: strategies for approaching suitable applicants

6 Social media recruiting/best practice 

• Performance marketing in recruiting – from Google Ads to Instagram Ads
• Actively find specialists via posts and stories
• Creating relevant content for your target group

7 Active sourcing via career networks/impulse 

• Insights into active sourcing (basics)
• Direct approach of potential candidates. Finding the right candidates on XING and LinkedIn.
• Actively contacting candidates – these dos and don'ts must be observed

8 Use of evaluation portals/impulse 

• Opportunities and risks of Kununu & Co.
• Dealing with praise and criticism as well as legal aspects
• Tips and tricks

Expert impulses, current case studies, group exercises, professional exchange, concrete recommendations for action and live demos.

This course is aimed at specialists and managers with tasks in recruiting and personnel management who want to use the possibilities of the Internet effectively for their personnel recruitment. The most important basics for recruiters, personnel officers, HR business partners and marketing employees who want to build up recruiting know-how.

There are no formal requirements for participation in this course.

We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.